CQ World Wide Map

Take a journey with Wilbur and increase your CQ!

Click on the coloured areas of the map to view Wilbur’s cultural intelligence videos

CQ is your ability to work with people from different cultures.  The four capabilities of Cultural Intelligence are:

  1. CQ DRIVE: Your interest to adapt interculturally
  2. CQ KNOWLEDGE: Your understanding on how cultures are similar and different
  3. CQ STRATEGY: Your ability to plan in light of your cultural understanding
  4. CQ ACTION: Your level of adaptability when relating interculturally 

THE CULTURAL VALUES
An important strategy for increasing CQ Knowledge is understanding a core set of cultural values. Be careful not to stereotype an entire culture with these values as there will be people and subcultures within a larger culture that are exceptions to the norm.

THE CULTURAL CLUSTERS
Another way to increase your CQ Knowledge is to learn the characteristics of the ten global clusters. These are groupings which share patterns of thinking and behaviour. As you develop a deeper understanding of the similarities and differences in these clusters you will get adept at handling intercultural situations. This is a great place to begin in comparing predominant world views to another.

REMEMBER – NOT EVERYONE IN THESE CLUSTERS WILL FIT THESE DESCRIPTIONS!